The Right Word

3/1/2013

By Melissa Walsh

Mark Twain said, “The difference between the right word and almost the right word is the difference between lightning and the lightning bug. “ In today’s age of media overload, Twain’s point is quite significant for the communicator. In 2013, relaying the right words, or economizing the message, is essential. Today’s media consumer has reams of information to digest with little time to devote to reading. Words must be direct, concise, and deliberate. Employing the services of a professional wordsmith is critical to the success of today’s businesses and organizations as they pursue their target market.

To communicate the right message, work with a professional writer to find the right words.

© 2013, Powerplay Communications

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