December 3, 2012
Check out this presentation explaining the value a seasoned wordsmith brings in building and delivering a message for a target audience: http://youtu.be/8u5IK2Mxuyw
In the news, the revised print edition of The Rookie Hockey Mom: How to Play the Game's Toughest Position will be released within the week and will be available for purchase via Amazon.com or rookiehockeymom.com. Updated for USA Hockey's 2011 and 2012 rules changes, The Rookie Hockey Mom is a must-have, one-stop reference for new hockey parents and grandparents.
I also recently updated the ebook edition of The Rookie Hockey Mom - available in all e-reader formats. The Rookie Hockey Mom, ebook edition, is available for purchase via rookiehockeymom.com or anywhere ebooks are sold.
Melissa Walsh founded PowerPlay Communications to meet a growing demand in the marketplace for concise, effective written communication. Over her 20-year plus career, Ms. Walsh has cultivated a flair for building and packaging a message so that it is clearly conveyed to the intended audience, a process achieved through Ms. Walsh's linguistic and technical savvy.
A native Detroiter, Ms. Walsh pursued International Studies and Theoretical Linguistics at Hope College and Wayne State University, respectively. Her academic background in the liberal arts led her into the publishing industry, where her reverence for the written word was further enriched. Later in her career, Ms. Walsh's Motor City heritage inspired her to join the automotive industry. Here, she presented real moxie for car culture, even undertaking several courses of mechanic's training. Ms. Walsh's knack for communication and proficiency in wrenching later landed her in the defense industry, where she served as a vehicle logistics specialist until her launch of Powerplay Communications in 2010.
In meeting the communications needs of her Powerplay Clients, Ms. Walsh taps the full range of her professional skills and subject-matter expertise, from constructing a business case for a proposed new product to editing manuscript for a reference title. A master wordsmith, Ms. Walsh demonstrates an aptitude for writing on any topic.
When Ms. Walsh is not in her office crafting prose or copy, she is most likely at the ice rink enjoying her sons' hockey games or playing some shinny herself.