By Melissa Walsh
Blogging content is distinct from website content. It gives a website life and nourishment for competing in today's e-commerce environment. Updating your blog regularly with new posts makes a static website dynamic and draws a target readership — or target market — to point of sale in a friendly, no-pressure way.
Disseminated as entertaining, informational feed to a target audience, blogging is content marketing syndication via social media, embedded links on third-party websites and sharing among a network of friends or business associates. It is pure inbound marketing.
"I'm just browsing this niche, thank you."
Stumbling upon a good blog is like walking into a store and, as if reading your mind, a clerk immediately steps up to you to provide helpful information about the exact items you wish to browse. If the store is specialized for a niche like fishing supplies, hockey equipment or musical instruments, chances are the store's personnel have specialized knowledge in that niche. And you may frequently enter the store not necessarily to purchase something but to learn more about the niche itself. Should you decide to purchase an item at a later time, you're likely to make the store you've enjoyed browsing in, the one with the helpful personnel, your point of purchase.
Targeted inbound marketing
Blogging is the perfect inbound marketing method for turning niche-market prospects into customers and generating a monetary return on the investment of time you spend writing about niche topics. Here's why:
Niche market prospects are passionate about their niche and naturally network and build relationships within that niche. So your primary role in marketing to them is being available to them as a relevant participant in their network — building relationships, listening and offering value.
Join the niche conversation with blogging.
© 2014, Powerplay Communications
Stumbling upon a good blog is like walking into a store and, as if reading your mind, a clerk immediately steps up to you to provide helpful information about the exact items you wish to browse.
Raised in the Motor City, Melissa Walsh is a content solutions guru with a background in reference publishing, journalism, teaching, and applied engineering. Her identity is shared as a writer, mom, history nerd, and hockey player. She also knows how to turn a wrench and use a scantool.