By Melissa Walsh
“If eyes are the window to a person’s soul, a website is the window to a company’s soul.”
— Shama Hyder Kabani in The Zen of Social Media Marketing
EMS of Websites
SMM should be thoughtfully incorporated into a content marketing strategy that points prospects to your website, which is your point of sale. Therefore SMM should always lead attracted prospects to your website content.
Kabani says, “Content is king; relevancy is power.” Be sure your content is found and shared easily by your market by
E - Educating prospects.
M - Marketing to prospects.
S - Selling to prospects.
EMS is achieved by including all five elements of an effective website:
Raised in the Motor City, Melissa Walsh is a content solutions guru with a background in reference publishing, journalism, teaching, and applied engineering. Her identity is shared as a writer, mom, history nerd, and hockey player. She also knows how to turn a wrench and use a scantool.